Our Mission
Developing better athletes, more-equipped coaches, and more durable organizations through education, strategic planning, and responsible stewardship.
Build Programs
Support Coaches
Develop Stewardship
3 AREAS OF DEVELOPMENT SERVICES
1
BUILD
THE PROGRAM
Build a clear, connected system for athlete development and team performance.
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Season and competition planning
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Training-group structure, pricing, and lane-space usage
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Philosophy
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Athlete-development pathways
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Performance benchmarks and race models
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Meet-result analysis and program evaluation
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Team culture, recognition, and achievement standards
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Communication of the program plan
2
SUPPORT
THE COACH
Equip coaches with the knowledge, tools, and support to teach and lead effectively.
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Team-wide technique models and teaching standards
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Stroke-development progressions
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Technical endurance within training
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Season planning support
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Coach education and mentoring
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Customized clinics for coaches and athletes
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Parent education and communication
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Coaching performance and leadership development
3
DEVELOP STEWARDSHIP
Help leaders protect the mission, manage resources responsibly, and build long-term stability.
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Mission, vision, values, and expected behaviors
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Budget development and evaluation
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Operating-reserve modeling
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Financial governance structure
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Board education and financial communication
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Governance roles and decision-making
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Alignment of resources with organizational priorities
2025 COACH COMPENSATION SURVEY
Frustrated by the lack of reliable information on coach compensation and job satisfaction, I created the 2025 Coach Compensation Survey. The result is critical data in a space that had long lacked it, giving coaches and administrators a stronger foundation for building fair, competitive, and sustainable compensation structures.
Targeted Outcomes
Every engagement begins with a clear understanding of the team’s goals, challenges, and priorities. From there, Swimpler provides focused guidance designed to create practical and lasting improvement.
A Stronger Program
Better Supported Coaches
More Durable Organization
Clearer athlete-development pathways, intentional training and competition plans, and systems that help coaches evaluate and improve team performance.
Shared technical standards, practical coaching resources, professional guidance, and greater alignment across the coaching staff.
Mission-based decision-making, responsible financial stewardship, defined leadership roles, and plans that support long-term stability.
Swimpler Moments
Building Success Together:
Our Collaborative Partners
We partner with leading companies and vendors who are advancing the sport of swimming through innovation and expertise. Together, we provide the tools and knowledge that drive real progress and shape the future of the sport.
Simple, mobile-friendly account software
Instant and delayed video replay technology
Enhanced athlete feedback using GoSwim technology
Partners in Health
Sport psychologist helping athletes achieve peak performance
on and off the field.
Nutrition & Wellness Education
for Athletes
Our Founder
Doug has spent more than 44 years in competitive swimming as an athlete, coach, and consultant. He has worked with swimmers and teams at every stage, helped produce record-setting performances, led organizational growth, and gained firsthand experience with the technical, operational, and financial challenges swim teams face.
He founded Swimpler to help teams build stronger, more sustainable programs. His work includes season planning, coach education, stroke-development systems, program evaluation, team culture, athlete recognition, and financial stewardship.
Doug believes strong teams are built intentionally. Athletes need clear development systems. Coaches need education and support. Organizational leaders need the structure to make responsible, mission-aligned decisions.
Through focused projects, customized clinics, and ongoing advisory relationships, Doug helps swim organizations clarify what matters, align their decisions, and build programs that serve athletes and families for years to come.
Better Swimmers. Stronger Coaches. Lasting Teams.
Doug Cornish
Head Swimpler
Selected Leadership & Career Highlights
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Coached and supported state-, national-, and world-record-setting swimmers.
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Led EMAC through 600% revenue growth over seven years.
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Initiated, funded, and managed the construction of a new pool during the COVID-19 pandemic.
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Co-developed a nationally recognized outreach program serving athletes with special needs, children in foster care, and underserved youth.
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Recipient of the 2023 Adolph Kiefer Safety Commendation.
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Staff member for Rowdy Gaines’ Legends Swim Camp.
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Directed Lehigh University Swim Clinics from 2015 to 2020.
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Served on the Middle Atlantic Swimming Board of Directors from 2015 to 2021.
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Helped develop the Middle Atlantic Championship Series while serving as Technical Planning Chair and Coaches Representative.
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Organized and supervised dual meets, invitationals, and LSC championship meets.
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Created a community partnership with Lehigh Valley Health Network and chaired the resulting steering committee.
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Served on the Nica Nadadores Advisory Board from 2021 to 2024.
Your progress begins with a conversation.
